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The festival season is in full swing and vacation season starts soon. Consumers attending festivals or going to the beach or on vacation need hats for sun protection. The Jazz Fest in New Orleans just finished and the wholesale has that vendors bought gives us a good insight to what to expect this year in hat demand for the summer.

For the most part hats were inexpensive and durable. However, the hat festival goers will pay more money for is super widebrims—five, six, and seven inch brims. These hats have the traditional swinger shape with brims getting wider every year. This season sees two super widebrims with seven inch brims. The first is a toyo hat with plenty of bounce for that high fashion look. Basic colors of white, black, and natural are available and they are always the most popular colors.
Wholesale price is $12.00 dollars, which means the hat retails around $25.00. Normally this is beyond what a person attending a festival wants to pay for sun protection, but this hat is fashionable and women are seeing value in it for wear all summer. Besides, the hat is showing up in plenty of fashion magazines, but not easy to find at the mall.

The second seven inch brim hat is a fabric hat often referred to as a ribbon hat. Wide ribbon-like bands of grosgrain are continuously sewn to create the widebrim that is crushable and packable. Great for vacationers, this hat can stuff into a suitcase and pop out ready to wear at the beach or vacationing. The sassy wide brim hat goes anywhere very conveniently without taking up a lot of space. Expect big results for these summer women’s hats this season.

Sales were even brisker in 5 inch wide brims at an inexpensive wholesale price. These cute hats use toyo to provide some sun protection in a stylish look that also retails easily because of low price. Fashion colors like turquoise and pink are available, but white, black, and natural again sell best.

Straw hats dominated Jazz Fest with stingy brim fedoras surprising with strong sales. Why a surprise? Because these small brim hats offer practically no sun protection. Celebrities and musicians wearing the hat made it so popular that everyone wants the look. Straw fedoras are unisex so these hats have an unlimited audience. Prices are also good starting at $4.50 wholesale, which lets them retail under $10.

Durable lindu straw hats are big for the vendors at Jazz Fest every year as well as for French Quarter shops. Best sellers are gamblers (especially with a 4 inch brim), safari hats, and pinch front outbacks. Most have a chinstrap so your customers are not chasing their hats on a windy day and the lindu straw is exceptionally durable, making the headwear survive even sudden down pours.

There are plenty more festivals in the line up this year for outdoor vendors. Retailers new to the game may want to start on a small scale with a booth at a flea markets, school or church picnics, ball game, or street fair. In addition, shop owners can get in the action because vacationers and anyone heading to the beach will want sun protection. Hats are a rising star in fashion accessories so add some headwear to your shop and take advantage of an accessory that peaks in the summer when other items often slow down.
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