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Gitanjali Launches Lifestyle Jewelry Collection
14-04-2011
Tagged Under : Collection, Jewelry Collection, Lifestyle Jewelry, Lifestyle Jewelry Collection
– The Gitanjali Group recently announced that it had teamed up with Yellow Fever Creative, an art, music, fashion, film a nd media house, to launch Love Universe, a lifestyle jewelry collection.
The brand, which will debut during JCK Las Vegas, uses sterling silver, gold, diamonds and colored stones. According to a press release, the collection will represent a look and feel for today’s fashionable, creative woman looking to wear contemporary, high-quality, affordable luxury.
The line, which will go on sale in June, has price points ranging from $300 to $1,200 for unique collectible pieces. It also has a marketing budget of $12 million behind it for the first year.
Love Universe also plans to present co-branded collections signed by contemporary artists, fashion designers, supermodels and celebrities.
